DiAlo Executive Services

Frequently Asked Questions

Here's our frequently asked questions. If you can't find an answer to a particular question simply email or call us.

MAKING A PAYMENT | WEB DESIGN | GRAPHIC DESIGN | PROOFREADING & EDITING | SEARCH ENGINE OPTIMIZATION | INTERNET MARKETING SOCIAL MEDIA PUBLICISTS | GENERAL QUESTIONS

Payment Questions

DiAlo Executive Can I mail my payment instead of paying online? Absolutely. Although paying online is much faster and we use PayPal which is known for being very safe so you pay online with complete confidence knowing your account is very secured. Or you can simply REGULAR MAIL YOUR CHECK, payable to DiAlo. Service orders will not be processed without payment.

DiAlo Executive How will I know if you received my order? After an order is received, you will receive a confirmation email. Should you need to contact us for any reason, please email or call us.

DiAlo Executive What payment options do you offer? We currently accept cash, check, debit card, money order and all major credit cards. Visa, MasterCard, Discover, and American Express. Paypal is our designated online payment method. Payments should be sent to: Post Office Box 247301. Columbus, OH 43224, Attention: Accounts Payable. Please note orders will not be processed without payment.

DiAlo Executive What are the billing terms for your website maintenance? Maintenance is Prepaid to begin, then invoiced thereafter. Our invoices are due and payable on receipt. All of our invoices are emailed and or faxed. Accounts not paid in full by the due date are charged 1.5% of any unpaid balance. No website updates will be honored with accounts having past due balances. We do apologize for any inconvenience this may cause.

back to the top of page

Website Design Questions

DiAlo Executive Do you create new web sites? Yes we do. We can also design websites from templates. Website templates are available online. Google search "web site templates" for ideas. Template prices start from $25 on up.

DiAlo Executive Do you provide website updates and or maintenance? Absolutely. If you already have a website maybe it needs updated. Viewing a website with old, outdated information is like reading last week's newspaper. Your website is often your customer's first impression of your company. Make it a good one. We can update your site, add content, or give it a complete make over.

DiAlo Executive What information do you require to perform website updates and or maintenance? To perform updates and or maintenance to a site we need access to your host via File Transfer Protocol (FTP) or Hyper Text Transfer Protocol (http). We also need your ID and password to login. All updates and maintenance information has to be in the form of an email. We will take reasonable steps to insure this information is kept in the strictest confidence. No information shall be given to any third party.

DiAlo Executive What's the turn around time on website updates and or maintenance? We strive to make any website maintenance change within a 24 -72 hour period (excluding weekends and holidays). Unfortunately we can not guarantee this timeframe but we will notify you immediately if your changes will take more than the 24-72 hour period.   For larger or more complicated changes the timeframe is based on an individual basis. If you have an urgent turnaround time request feel free to call us, depending on the types of updates we may be able to accommodate a faster turnaround time. 

DiAlo Executive What's the turn around time on creating new websites? Every project is different and is based the the amount of information, complexity or the project. A basic website is at least 15 days. It normally takes anywhere from 15-30 days.

DiAlo Executive How do I submit changes for my website? The preferred method is via email, either as the email content or as an attachment. All attachments must arrive virus free.

DiAlo Executive What is included in your website maintenance? Changes to the content and or photos. Some basic layout and design changes may be included it just depends on the extent of the request/project. Such as insertion of new text, new photos, or other elements not requiring complete page reconstruction.

DiAlo Executive Will you create a logo for my website? Yes, we offer logo creation services. Although, this is considered an additional service. Logo designs start at $99 and up, depending on the complexity of the project.

DiAlo Executive What information do you need in order to design a new website? Several items are needed in order for us to create a new website please read our Items Needed List

DiAlo Executive Why do I need a website? There's many reasons why you should have a website but we've narrowed it down to just a few important ones. People like to shop, research and make purchases online. If you do not have an online presence, potential customers will not find you. Customers expect you to have a website, it adds professionalism to your business. Having a website not only adds geographic height to your business but it enhances your other marketing efforts. Last but not least a website is open to the public 24/7!

DiAlo Executive What is a website template? A Web Template is a ready-made website that will allow us to create high-quality websites in a fraction of the time. Website templates offer a lot of variety in both style and presentation.

DiAlo Executive What's all needed to make a website work? You need three things in order to have a website. You need a domain name, website hosting and a website.

DiAlo Executive What is a domain name? A domain name is a unique name that identifies an Internet site. For example, our domain name is www.DiAloWebDesigns.com. To register a domain name, it must be available meaning it's not being used by another website. For a small fee, a domain registrar will register your domain name on the Internet. This service basically involves associating this unique name with the actual physical address of your web host.

DiAlo Executive What is website hosting? A website hosting is a company that provides you with space on one of their online servers. This is where your website is physically located on the Internet. You store

back to the top of page

Graphic Design Questions

DiAlo Executive What kind of graphic design services do you provide? Our graphic design services are varied and comprehensive. We provide logo design, brochure design, illustrations, graphics for web sites, direct mail design, marketing, stationery – including business card, letterhead, envelope, mailing label, and presentation folder design, and any other printing your business may require. Give us a call to see what we can do for you.

DiAlo Executive What do you charge for your graphic design services? Prices depend on several different things, such as usage of the design, online or on print. If on print how many copies, what type of paper will be used and so on. All of our work is professional and high quality. Contact us today for a price quote.

DiAlo Executive What is the client's involvement in the design process? We will thoroughly discuss the project at hand with our client from the beginning to the end. We encourage the client to bring in any samples, color combinations, and ideas they may have. During the design process, the client is asked to approve certain milestones before work continues. At the conclusion of a project, the client may request the artwork in various formats.

DiAlo Executive How do I check on the progress of my job during the design process? The client is kept in the loop of the progress of their job through the entire design process. We present the project to the client at certain stages, or milestones, and wait for approval before we continue work. We find that this process keeps the client involved and prevents any breakdowns in communication. In between these milestones, the client is free to call in to get an update.

DiAlo Executive How will I receive my design project once it is finished? A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you on CD, floppy, or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.

DiAlo Executive Who owns the copyrights for the work that has been done for me? Copyright is yours upon receipt of final payment. We do, however, reserve the right to use any work for promotional purposes.

DiAlo Executive How does your logo design process work? We first discuss the client's needs, target market, and uses for this logo. We then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, our designers make sure they've collected enough information before they begin work. Our logo design service is very flexible. If you'd like to see only a few concepts or if you need many, our service can be priced according to your needs.

DiAlo Executive I need something designed yesterday. Can you help me? We can usually accommodate your rush job depending on how full our production schedule is. To be fair to other clients, if a job already in production is interrupted by a rush job, we reserve the right to add an additional fee on top of the normal price.

DiAlo Executive I don't know where to start. Can you help me? Sure. We'll listen to your needs and tell you what your options are. A job may seem overwhelming until you have the right experts helping you out. We can put things in perspective and offer solutions that you may not have even considered.

DiAlo Executive I own a business related to porn. Will you work with me? Our apologies, but we do not work with companies dealing in harmful, unlawful, adult, or questionable material.

DiAlo Executive Do you carry out redesigning for an existing logo? Yes. We do redesigning for an existing logos.

back to the top of page

Proofreading and Editing Questions

DiAlo Executive Is editing the same thing as proofreading? Not exactly. Although many people use the terms interchangeably, editing and proofreading are two different stages of the revision process. Both demand close and careful reading, but they focus on different aspects of the writing and employ different techniques.

DiAlo Executive How do I get a word count? In MS Word 2007 or 2010, look in the bottom left corner of the window. In earlier versions of Microsoft Word, go to the Review tab or Tools menu, and select Word Count. In WordPerfect, right-click anywhere and select Properties, then click the Information tab. For academic papers, be sure to check the option to include footnotes and endnotes in the count.

DiAlo Executive I sent you something in a different format. I can't tell what you changed. You will need to turn on Track Changes to see what has changed.

DiAlo Executive I sent you something in Microsoft Word format. I can't tell what you changed. The Highlight Changes feature may be turned off. In Word 2010, 2007, or XP, change the menu drop-down on the upper left to the Final Showing Markup option. In older/other versions of Word/Office, go to the Tools menu, click Track Changes, click Highlight Changes to make sure Highlight Changes on Screen is checked. If you still do not see any changes, contact Customer Service.

DiAlo Executive Do you use formats other than MS Word? While we much prefer MS Word, as long as you get approval from us first, we do accept other formats (e.g., Mac Pages, MS Works, AppleWorks, PDF, RTF, ASCII).

DiAlo Executive How do I calculate my deposit? We can calculate it for you. Send your work to us. We'll calculate the deposit and send an email invoice to you. Payment can easily be made using the link in the invoice. Files should be submitted in Microsoft Word, AppleWorks, or Rich Text format unless other arrangements have been made with an editor. If you want to calculate it yourself, multiply the number of words in your document times 0.01 for proofreading or times 0.02 for proofreading and editing. For example: 40,000 x 0.01 = $400 [USD].

DiAlo Executive How fast can you proofread my document? Depending on the length of your printed matter, you could have it proofread and edited in as little as 12-24 hours. Our fast turnaround time has benefited many college students, large companies, lawyers, and those with immediate proofreading and editing needs. Please contact us for fast editing and proofreading services.

DiAlo Executive How much are your proofreading and editing services? For most documents that need proofreading only, The Proofreaders charges by the word, giving you the benefit of knowing up front how much your project will cost. For editing services (rewrites) or unconventional and/or technical proofreading, an hourly rate will apply. Most of our clients have a fixed budget, within which we try to work.

back to the top of page

Search Engine Optimization Questions

DiAlo Executive Search Engine Registration; how long does it take for my website to be listed in the Search Engines? The search engines can take anywhere from 2 weeks to 3 months to list your site. In the event of a brand new site, it can take up to 6 months to get found in certain search engines and directories. Each Search Engine has a different time frame for listing new websites in their database. It takes different amounts of time to have your website listed in different Search Engines.

DiAlo Executive Search Engine Optimization; how long will the process for Search Engine Optimization take? Will I see results right away? SEO takes time, expect to see results in six to twelve months from when we begin working on your campaign. There are many factors that impact how long it will take for your website position to improve in search engine results. Although search engines are constantly updating their records, they may not update their index of websites that link to you very frequently. In addition, all off site content and links have to be compared with the information the search engine finds on your website. If your website is new, search engine spiders may not "crawl" through your site on a regular basis. However, Search Engine Optimization makes sure that your site is easily indexed when they do visit.

DiAlo Executive What is Search Engine Optimization or SEO? SEO is specialized techniques used to optimize your web site, to be search engine friendly and increase your chances of placing well in search results. Without proper optimization, the chances of placing highly in search engine results (SERPs) for the keywords important to your business, are low. SEO is the art and science of making enhancements to your website in order to improve its rankings in search engines. By optimization, a search engine such as Google finds the page, includes it in the index, and displays the page when someone is searching for information.

DiAlo Executive How is SEO different from Pay Per Click (PPC) Advertising? When you enter a keyword at a search engine like Google®, you get back two types of results - paid search ads, also known as Pay Per Click ads, plus natural or "organic" results. Pay Per Click (PPC) advertising works together with Search Engine Optimization (SEO) to give you immediate visibility in the ad spots while you improve your natural search results over time.

DiAlo Executive Why is ranking well on search engines important? Over 55% of all Internet purchases begin with a search engine. Today's top search engines receive hundreds of millions of searches per day. If your website is not appearing within the first few pages of these results, you are missing thousands of qualified leads. Studies show that search engine optimization generates a better return on investment than any other conventional form of marketing. Web promotion provides a better return than television, radio, direct mail, print ads, and trade shows.

DiAlo Executive Why is SEO recommended? Unfortunately, billions of web pages are indexed, and millions of web pages are being added every day. It is not sufficient to be included in any search engine index, but also important that potential customers (or information seekers) visit your website. When searching for any product or service, usually, people go no deeper than 2-3 pages. If your web page is embedded deep in the search results, it is unlikely that anyone will visit your website. Therefore, you need to improve the visibility of your web site (or web pages contained in your web site). The answer to this is: Search Engine Optimization.

DiAlo Executive What's the difference between Local, Regional and National SEO levels? Local vs Regional vs National?The difference in levels depends on the targeting area you are looking to advertise your business and the nature of the products/services you sell. The difference in levels is as followed:
Local Package: businesses that are looking to optimize for keyword phrases that contain a small-medium sized city in the keywords. Ex. "Columbus Ohio website designers." Regional Keywords: businesses that are looking to optimize for keyword phrases that contain a region or large city name. Ex. "Ohio website designers." National Keywords: businesses that are looking to optimize for keyword phrases that could be searched for from anywhere. Ex. "website designers"

DiAlo Executive What is DiAlo's SEO process? How will you optimize my site? There are many steps in the optimization process: We will consult with you to understand your business needs and goals. From this conversation we draft a list of potential keywords for your SEO campaign. Using this list, we will perform keyword research to find high search traffic, low-competition keyword phrases. We'll research your online competition and your website inventory to ensure that our keywords match your business. We will create a unique SEO roadmap tailored to your business. Once you have approved your keyword(s), the SEO work begins! We do work on your site, including updating your site content, updating your title and meta tags, updating your site map and robots.txt. We also execute a comprehensive link building strategy for your site, including directory submissions, article writing and submissions, blog comments and posts, and social media bookmarks. Reporting is available.

back to the top of page

Internet Marketing Questions

DiAlo Executive How do I start an online newsletter? Online newsletters can be one of the most effective ways of communicating with your prospects and customers. The key ingredient is to provide information of value, not just a sales pitch. Once you have a subscriber to your newsletter, you must continue to keep his or her attention by providing information of value to the subscriber. This can begin with information of value that you come across in your general business and marketing activities. Just begin to collect it, pass it on and that will create a loyal following.

back to the top of page

Social Media Publicist Questions

DiAlo Executive Why do I need social media to market my business or book? Social media is relatively new, but the adoption of it has been phenomenal. Facebook has more than 250 million registered users, and Twitter has 175 million accounts – and their popularity is still rapidly growing. Here are a few reasons how establishing an online presence can boost your bottom line:

• Improve search engine results so that it’s easier for people to find you and your book online
• Connect to your readers by showcasing your writing skills and personality
• Engage in more informal conversations online with fans and potential readers
• Learn more about your readers, their likes and dislikes
• Establish yourself as an expert in your field
• Inform readers about updates on events and news
• Reach a wider audience
• Keep up with the competition

DiAlo Executive What is social media? Social media is Internet tools that people use to publish, converse, and share content. These include blogs, wikis, podcasts, and also sites where you might share photos, bookmarks and videos. Traditional media (television and radio) is a one-way communication where as social media is a two way communication. Social media is low-cost and allows world wide connections. It's called social media because it supports conversations, connections and the development of new relationships.

DiAlo Executive How much time does it take to set up and run a social media? If you create a static site, where content doesn't change, you may only need to update occasionally - but you may not get much attention. A blog and social media requires updating regularly and you'll also need to look and listen for what's happening in your community or area of interest. You'll need to check comments, and respond where necessary. The success of the blog and social media will depend on how much time you spend; anything from a few hours a week, to some time each day. It becomes easier if you can make it part of the way you keep in touch with people and also find others to contribute.

back to the top of page

General Stuff

DiAlo Executive Do you have a privacy protection policy? Yes we do. Click here to view it

DiAlo Executive Do I have to sign a website maintenance service contract? No. We offer an "as needed" maintenance option that does not required a contract. All other website maintenance packages are set for a min of 3 to 6 months. This is paid up front and sets your price for 3 to 6 months. If there are any price increases you are unaffected by this for the duration of your subscription period.  After the subscription period ends you will be automatically renewed unless you wish to discontinue the service or switch over to a different plan.

DiAlo Executive Do you really guarantee the lowest website maintenance service rates? Yes we do and if you find a rate that's cheaper we will match it. Website maintenance can be costly, as the going rate for a quality designer/programming firm starts out at $60-150/hour and goes up in the neighborhood of $200-400/hour. We started our subscription model for this very reason, clients provide us with changes to their website and we make those changes for a small monthly fee. This makes for a fantastic value for our clients. Similar design companies start charging 3 hours for $300/month! DiAlo Web Designs offers extremely competitive rates for our services and we encourage you to shop around.

back to the top of page